Since you’ve found your way to my portrait page… you might notice I’ve got a soft spot for AI. But here’s the thing: when it comes to capturing the heart of your brand AI just can’t cut it.
You’ll only end up with something that doesn’t really look like you either.
AI feels like a magic fix: free logos, instant copy, endless templates. But here’s the catch - what you get out is often generic, messy, or just not quite right. It saves you a little time, then costs you more when you have to redo or rethink.
Where it’s useful: summarising, quick brainstorming, testing directions, kicking off content fast.
Where it falls down: strategy, taste, originality, and that human spark your customers actually connect with.
That’s where I come in. We work together to help you get the most out of Ai - not as the whole solution, but as a tool. You get the speed and efficiency, and I bring the context, curation, and clarity so your brand looks like you - not “template #482.”