Let’s answer some
important questions.

Hot tip: if words like “touchpoints” or “concept direction” make you want to cry into your coffee, head over to my Super Helpful Design Speak Translator.

  • They might. But unless they’re your ideal customer, the vote doesn’t count.

    …and seriously, being careful about who you share your work in progress with is smart.

    Well-meaning friends and family can give feedback that’s more about their taste than your goals, and that can derail the process.

  • If you’re unsure, get in touch

    I’ll help you figure out which one matches where you’re at (and where you’re headed).

  • For sure.

    If you’re launching big or rebranding with established momentum, The Whole Shebang might be the best fit anyway. Just know it’s a longer, deeper project than the other systems.

  • No problem - we can give it a glow-up, or build the rest of your system around it.

    Because a lone logo without a system is like a cupcake without icing… still fine, but missing the magic.

  • Absolutely.

    Start with Bish Bash Bosh, and if you’re ready for Core or Complete down the line, we’ll build on what we’ve already made — no starting from scratch.

  • That happens! We can either tweak a system to fit, or build a custom mix.

    No need to force-fit your brand into the wrong box. Get in touch.

  • Nope - they’re actually useful. Even the “oops” ones tell me what you like (or really don’t) or what you’re trying to communicate.

  • With an onboarding questionnaire - basically a brain dump from you. You throw me your ideas, likes, dislikes, goals, even your random Pinterest pins, and I turn the chaos into clear creative directions.

  • Bundle it. One round = one batch of notes → one batch of updates. It keeps the project moving and avoids “feedback tennis” - which is just as hard to play for you as it is for me.

  • That’s called “scope creep.” Totally doable, but we’ll reset timelines and costs. No shame - it happens.

  • Nope. You’ll look like you. (Way cheaper than Apple’s marketing budget too.)

  • If I could promise that, I’d be on a beach sipping cocktails, not writing FAQs.

HAVE A QUESTION YOU NEED ANSWERED?