City of Sails has been belting out harmonies since 1979 - but their look was stuck in the past. This is a chorus built on camaraderie, connection, and a serious love of music, so the brand needed to show up with the same energy.

The new identity borrows from vintage barbershop culture; bold type, badge-like marks, and nods to classic barbers… but flips it into something cool and current. Think less dusty history, more modern barber shop: heritage with swagger. Now they’ve got a brand that feels as alive as their sound, ready to attract singers of every age.