Lou [aka The Chaos Coach] is part rugby coach dynamo, part home-edit magician, and 100% heart. She doesn’t just invade and tidy; she coaches people through an organising journey, turning overwhelm into momentum with humour, empathy, and energy.

The brand captures that same balance; approachable but strong, supportive but decisive… A system that feels just like Lou’s work; calm, capable, and proof that tidy doesn’t have to mean uptight.